Today I am excited to share this spectacular Prom Night wedding shoot which is rammed full of kitschy sugary goodness, and is a veritable bubblegum pink explosion of creativity.
Erin says of the shoot…
When I first had the idea of the shoot, I wanted a school sports hall so that we would have the look of proms and reunions we’ve all seen in the movies such as Carrie, Back to the Future, and Grosse Point Blank.
Even though it’s not a school, Budworth Hall inEssex ticked all the boxes in terms of look and feel with its retro pastel blue walls and shiny wooden flooring, as well as being an up-and-coming wedding venue.
I based the theme/vibe on the look and feel of the film of Stephen King’s Carrie, by Brian De Palma, along with influences from designers Meadham Kirchoff and Molly Goddard.
This shoot has its heart in the 1970s–1980s, in Americana, a bubblegum palette, and a tongue-in-cheek, stylised tastelessness.
I’ve always been drawn to kitsch, society’s underbelly, the darker side of surface sweetness, and I wanted to tell this story as well as showcasing the look itself.
I’ve always loved fashion houses’ ad campaigns and how the connotations, stories and subtexts exist beneath the images themselves.
This approach was behind the entire vibe.
The shoot speaks to young brides mostly, given the sugary colours, the pom pom festival wear, and the clash of styles, from sequin and satin slips for a bohemian glam look, to vintage, to festival bridal.
I think it’ll appeal to the creative bride who loves a deeper meaning in her fashion choices.
And a lot of the looks are inspirational for bridesmaids’ outfits, too!
From a supplier point of view I’ve worked with Paola, Lauren, Gwenda, Lou, Hayley, Louise, Charlene and Ruby on other shoots, and I know they’re as open as I am to more avant-garde, ‘out there’, conceptual themes.
I knew they’d bring the vision to life and so much more.
And the other vendors were chosen on recommendations from the above suppliers, plus on seeing their previous amazing work on Instagram – I knew they would all also ‘get’ what I was trying to do. And they did – exceptionally so. I was on cloud nine!!
The key to recreating this look is to embrace colour, namely pastels and candy shades – all sugary sweet and fun.
And to mix up the styles – you don’t have to match anything at all. And raid Flying Tiger for kitschy sweets for your favours!
Disco balls, streamers, and sequins are your go-to prom props.
Basically, have fun and don’t be afraid to dive headlong into 1970s-1980s American nostalgia!
Behind the scenes video by Patrycja Purgal…
Venue – Budworth Hall
Creative Director and Stylist – Erin Balfour – Way Out Wedding
Photographer – Paola De Paola Photography
Shoes – Natacha Marro and stylist’s own
Veils/headpieces and crown – McFayden Millinery
Sashes – Hard Felt Designs
Accessories – stylist’s own
Flowers – Bohotanical
Cake – French Made
Stationery and table styling – Beyond Vintage
Plates/ cutlery & sugar sticks – The Sweet Party Shop
Props – A Peculiar Dream
Hair – Lovehairbylou
MUA – Charlene Williams
Videographer – Patrycja Purgal
Light up letters and cinema sign – Locke and Busby