Today I’m thrilled to tell you all about The Bridal Emporium, & British designer Claire Amelia Toole who is taking the plunge starting her own Bridal wear collection after working 3 and a half years in the wedding industry.
Claire trained for five years in fashion, tailoring and historical costume at the University of Hull.
She then worked for a couple of bridal shops in Yorkshire before opening her own boutique ‘The Bridal Emporium’ in Leeds, September 2014.
The boutique celebrates independent British designers, sourced locally and nationally.
She stocks true vintage bridal wear and offers a bespoke couture service in house to brides to be.
Her ultimate dream, to go a step further and make her own wedding dress collection is now coming to fruition with launching a Kickstarter campaign this June.
“I want to offer a bridal wear collection that has been fully designed and hand made in Britain, under the brand name ‘Claire Amelia Bridal Wear’.”
“After designing and making bespoke wedding dresses for brides to be in my store The Bridal Emporium, I’m so excited to design my own collection where I can explore all my dreams, inspirations and put them into wedding dresses”
Claire says after listening to bride’s needs, she discovered that they are conscious of purchasing products that are made locally and like the idea that their dress has been made in Britain.
She sells many independent British designers in store at The Bridal Emporium, based in the Grand Arcade, Leeds, also offering a platform for small businesses, to sell their products to the bridal party.
“I would love your support in making my dream a reality, please take time to read the Kickstarter profile and pledge. I have a small, young team in store at The Bridal Emporium and we’re super excited to have the opportunity to develop our own range, it would offer us huge potential.”
The Kickstarter project is in 4 parts, part 1 has been launched for 30 days on 24/06/15 and needs to raise minimum £2,200 in 30 days for the funding to process.
Each part will become live after one another; this secures Claire Amelia to make 4 wedding dresses, branding and marketing, with an ultimate collection of 16 wedding dresses from the 4 parts.
The collection would be made in sizes 6 to 22 UK, so there is a good range of sizes for brides to try on.
Very country chic, vintage inspired designs to suit all shapes and sizes.
From fully lace tea length dresses, unstructured slip dresses to two piece full skirt sets.
The collection has been inspired by early 1900’s fashions, English country gardens and Claire Amelia has even designed her own printed fabric to incorporate into the wedding dresses.
Of which, they have hand drawn and would like to laser cut the fabric out themselves, which really gives the collection a personal touch.
The funding would enable Claire Amelia to purchase the materials, organise branding and marketing the collection.
Once the collection was made, a photo shoot would be next on the agenda, detailed pictures would enable Claire Amelia to offer the dresses for sale via The Bridal Emporiums online store as well as in store.
The young entrepreneur’s aim and ambition is to eventually be in a position to wholesale the collection out to other bridal shops, build the brand up so they offer wedding dresses, bridesmaids dresses and accessories.
All at affordable prices, designed and hand made in Britain by skilled seamstresses.
Keeping a valuable craft in Britain is important to Claire Amelia, as she believes there are so many talented people within our country, those influenced by family and graduates seeking a skilled job.
If 1,000 pledged only £2 they would hit target, to help the Brand make part 1 of the wedding dress collection!
To find out more read > Kickstarter Project
To Contact The Bridal Emporium
Phone: 0113 2 44 34 54