Today I am thrilled to spotlight on Florio Designs who design and make handmade Tiaras, Jewellery, Fascinators and Fabric & Brooch bouquets.
All products are lovingly handmade with gorgeous materials such as freshwater pearls and swarovski crystals.
Florio Designs are delighted to also be able to offer a range of ready to wear and bespoke Tiaras and Millinery.
She is also a wire and beading Tutor at London Jewellery School.
I had a chat with Gail Florio to find out all about her Business…
Who are you, and what do you do?
“I am Gail, and I am Designer and Maker of bridal accessories such as Tiaras, Combs, Jewellery, fabric and brooch bouquets.”
When and why did you start your Company?
“I started Florio Designs in 2007 shortly after I got engaged, but the story doesn’t start there…”
“As a child I was pretty creative, my best friend and I would always be making things, be it jewellery, fimo animals, costumes, magazines or radio shows!”
“When I hit my late twenties, I got back into jewellery making. I had just moved to London, happened across a bead shop and there it was, I was hooked again.”
“In December 2006 on my 30th birthday, I got engaged (frankly about time too, we had been together for quite some time!). We set a date for 18 months time and the planning began.”
“I knew that I wanted to make the jewellery for the bridal party but I thought it would be nice to make my own tiara too, so I set about looking for a couple of courses.”
“Whilst searching for tiara courses, I also found a millinery course, and I thought that sounded interesting too, so I enrolled into night school and two years later, I obtained a Btec with merit in millinery from Kensington and Chelsea College.”
“Towards the end of 2007, I was having a ball creating all the accessories for the Bridal party and I knew that I didn’t want to stop once I was actually married.”
“So my husband to be agreed to lend me his surname in advance and I started Florio Designs.”
“He likened to it a Richard Branson franchise!”
“When the wedding date arrived in May 2008, I had made tiaras for myself and bridesmaids, a flower hairband for my flowergirl and both fascinators for the Mum’s.”
“It was an amazing day and I was so pleased that I had set-up Florio Designs and could continue enjoying the excitement for other Brides about to experience the same.”
What inspires you?
“Wedding dresses! I love looking online or through magazines and seeing all the beautiful dresses out there and thinking oh, I could make xx to complement that dress.”
Do trends influence your work?
“Absolutely, vintage style is still a big trend at the moment so I find myself working on a lot of vintage inspired bridal products.”
What is your greatest achievement?
“In addition to designing and making, I also write projects for a couple of national jewellery magazines.”
“Last year I was asked to do a Tiara for one of the magazines and they liked it so much, they put it in on the front cover.”
What do you see as the future of your Company?
“Up there with the big guys! Up until now, I have worked on Florio Designs alongside a full time job.”
“I’m now fully self-employed so working hard to get more products and get a better and more user friendly website.”
Thank you so much to Gail for sharing her beautiful products with us today on the Blog.
To Contact Florio Designs
Phone: 07938 647542