Today it is an absolute privilege to share the work of Ellen Goldie and Hummingbird, and her incredible mastectomy lingerie.
As a Bride you want to feel at your most feminine, and most beautiful but to those that have been affected by Breast Cancer it can be something else that the Cancer takes away.
Ellen wanted to create luxurious lingerie that helps women feel beautiful, strong and vibrant once more which for a Bride, and indeed any woman is all important.
Images captured by Joanne Withers Photography.
I hand you over to Ellen to tell you all about her Brand…
Who are you, and what do you do?
Ellen Goldie, I am a lingerie designer just about to graduate from The London College of Fashion.
When and why did you start your Company?
I am currently in the process of starting my brand Hummingbird, a luxury mastectomy lingerie brand.
It was really important to me to create a unique brand that offers an ultra feminine luxurious lingerie options for women that have had a mastectomy that doesn’t currently exist.
What inspires you?
The things that inspire me the most are gaps and problems.
Where there are gaps, there is room for innovation. I’m also greatly inspired by women and the women that surround me in particular.
I am always amazed by their strength, resilience and individual beauty.
Do trends influence your work?
I am somewhat influenced by trends but mainly inspired by classic designs and influences. I want my designs to be timeless and classic pieces to be kept as part of a long lasting collection.
The main idea behind the brand is to create functional mastectomy bras that are discreet and look like ‘regular’ lingerie.
What is your greatest achievement?
My greatest achievement so far would be starting up my own business at the age of 22.
It’s really important to me not just be another luxury lingerie brand and to do things differently.
It’s about making a difference to women that have had a mastectomy and offering them a unique product and experience but also the chance to feel sexy and feminine again.
What do you see as the future of your Company?
Women all over the world are affected by breast cancer and it would be amazing to expand Hummingbird and to one day take the brand international.
Thank you so much to Ellen for sharing her stunning post mastectomy lingerie collection.
In a range that is miles away from traditional mastectomy lingerie you will find pieces that are beautiful, sexy, supportive and gentle.
To Contact Hummingbird Lingerie
To Contact Joanne Withers Photography
Phone: 0116 2696494 and Mobile: 07815 187583