Today on the MrsPandP Wedding Blog I am thrilled to share the creative genius of Lisa Butler, the lady behind design studio Paperknots.
I do love some paper pretty and Lisa is a talented lady.
An invitation is the first glance that a guest gets of a Big Day and Paperknots delivers with both present collections and bespoke work, and that’s before you get to the Design work she does with Brands.
I hand over to Lisa to share her story, and some key pieces from her collections.
Who are you, and what do you do?
I’m Lisa and I’m the owner and designer behind Paperknots – a luxury stationery and design studio. My business is essentially split into three key areas, categorised under the Paperknots strap-line of LOVE • LIFE • DESIGN.
‘LOVE’ covers everything wedding (naturally!) so here you’ll find me creating anything from wedding invitations to order of services to obscure commissions for table plans.
I offer both off-the-peg ranges for time or budget conscious couples and also bespoke design for those seeking something unique.
Then there’s ‘DESIGN’ – here I offer a full Graphic Design service creating anything from stylish brands for businesses to marketing materials for events and promotions. You name it, I’ve probably designed it: logos, brochures, packaging, leaflets, posters – the list is endless!
And finally ‘LIFE’ in which I am just starting to expand my own design collections – this is where I really get to put my own stamp on things such as greetings cards, prints and social stationery.
Why, and when did you start Paperknots?
I’ve been a Graphic Designer for my entire working career, right from Junior Designer to Design Manager.
It had always been my dream to run my own business and I finally made the decision in April 2012. I started freelancing full time for various design agencies to build up a Paperknots fund, whilst developing my own brand and business.
My own clients starting coming through thick and fast and I was soon in a position where I couldn’t continue freelancing for other agencies.
After several long months of hard work I officially launched Paperknots and its brand new website in November 2012.
What inspires you?
I get asked this question a lot but I still haven’t found a definitive answer! My inspirations come from many sources and often in unlikely places.
If you’re a reader of my blog then you’ll know I’m totally obsessed with colours; pastels, brights, neons, muted – I love them all.
Other inspiration comes from pattern, interiors, textures and I love playing around with typography too.
I’m often referred to as ‘Judith Charmers’ amongst my peers (showing my age now) because I’ve spent many of my days traveling, which is also another great source of inspiration.
Do trends influence your designs?
Most definitely. Design is like fashion and trends come and go so quickly that you need to keep in-the-know to catch the eye of your target audience.
Dated design will not make much of an impact (well, not in a good way!) so in today’s fast-paced and design-savvy world you need to keep on top of this.
Not all design will date and it’s often the simple, elegant and understated pieces that have the most longevity.
When it comes to wedding stationery, most of my work is bespoke and here I would actually advise couples not to follow trends.
By doing so you may find yourself having a ‘theme’ that really doesn’t represent you as a couple and, when that trend has been and gone, you may regret your choice looking back.
What’s your greatest achievement?
I think starting my own business has been my greatest achievement.
It’s a huge step to take to leave a senior design position in exchange for suddenly having no steady income and having to build up a bank of your own clients!
It’s not been a year yet but through many hours of commitment to the business and a steady flow of recommendations I now have over thirty design clients on my books as well as many beautiful brides and grooms!
I’ve been lucky to work with wonderful couples on their wedding stationery and each and every booking, to me, is an achievement in itself. And how can I forget the thrill of seeing my first piece of wedding stationery in print in Perfect Wedding as part of a 5 page spread. Sorry, there are too many highlights to choose!!
What do you see as the future of your company?
I’ll definitely continue to work in all sectors of graphic design as I love the variation this provides (no two days are ever the same for me!) and I think it helps keep my designs fresh and contemporary.
I’ve got lots more wedding stationery to launch later this year and I hope to increase my selection of off-the-peg designs, giving couples an even wider choice of style.
I’m also keen to launch at least four full collections of greetings cards by the end of the year, with hope of finding some stockists to supply them too.
All-in-all, more of the same please!
Dotty for Dots
Polka Dots and Pinstripes
To Contact Paperknots