Its a lighthearted sojourn into the weekend as we discuss some untranslatable Words of Love that tell lifes story.
Anyone that has ever been in love will recognise these feelings – but we simply don’t have any word to describe them in English.
For example, “Koi no yokan” in Japanese is the feeling you get when you meet someone and know you are destined to fall in love. (no, it’s not the same as love at first sight!).
Or “Oodal” from Tamil, the sulking which lovers do after an argument (and yes, we all know that feeling too well…)
Vashi.com specialise in engagement and wedding rings, and wanted to run a campaign which would help to spread a little love – and so the idea of “More than just a word: Untranslatable words of love from around the world” was born.
The Brand worked with Emma Block, an illustrator who graduated with First Class Honours in BA Illustration at Middlesex University.
Emma’s work is inspired by the people she meets in her everyday life, old photos, vintage clothes, old films, travel, 1950s illustration, 1930s jazz and sausage dogs.
The Brand says “We approached Emma to collaborate on the project because we were huge fans of her beautiful, romantic illustrations – and knew that she would have the talent to bring the story to life!”
“We decided to create a single story featuring all of the individual words, tracking the life of one couple from their first meeting all the way through to growing old together.”
“We also wanted every picture to have a subtle reference to the language of origin – some are more obvious than others – but spotting them all is part of the fun!”