Lily Bella, one of the UK’s leading suppliers of birdcage veil and wedding hair accessories, is delighted to announce that it has completed the purchase of this award winning bridal jewellery brand.
Lily Bella is a birdcage veil & headwear design label based in Beaconsfield, Bucks.
Founded in 2009, Lily Bella began when accessory designer Kirsty Griffiths, began working to create birdcage veils and vintage hairpiece that were not readily available in the UK. Lily Bella is stocked in over 50 boutiques nationwide.
Yarwood-White represents Lily Bella’s first acquisition as the company begins to execute its business plan of strategically purchasing bridal businesses and integrating those businesses into the company’s growing national brand.
Yarwood-White specialise in beautiful timeless bridal jewellery, and have been at the forefront of designer lead bridal jewellery across the UK for the past decade.
The Lily Bella team are now working hard behind the scenes to re-launch both the retail and wholesale sides of the business from January 2013, in time for Yarwood-White to celebrate its 10th birthday next year.
Lily Bella and Yarwood-White are a perfect match of philosophy and talents and will significantly
accelerate Lily Bella’s growth trend.
Kirsty Griffiths says “We are extremely pleased to announce the completion of the acquisition of Yarwood-White.
Yarwood-White has a storied history of providing high quality, beautifully designed bridal jewellery
to brides across the UK and has done so throughout the past decade.”
“We plan to use Yarwood-White as the platform to expand our diversification into several bridal markets across the UK. We see this acquisition as the perfect opportunity to grow the Lily Bella and Yarwood-White brands.”
Yarwood‐White has won countless awards and is a favourite amongst many celebrities.
The return of this popular wedding brand will be welcomed by brides and Wedding Industry alike.
I am delighted for Kirsty and the Lilybella team which at the moment she is looking to expand.
The merging of two such well known and industry loved names is surely a perfect combination and I wish Kirsty much success as she goes forward and grows her brands.