Today I am thrilled to share the stunning effortless bridal design of Luellas who have launched their first collection of Wedding Dresses with a bohemian victoriana fusion.
Founded in 2005 by Rachel Attwell, Luella’s is the ultimate boutique offering a luxurious setting for those memorable moments whether that is a bride finding her perfect dress or someone looking for the ultimate evening gown.
With the flagship store in Wimbledon Village, Rachel and her team cleverly hand pick designers from all over the world to curate a beautiful collection exclusive to them.
2016 will see the launch of their own collection comprising both bridal and eveningwear. This will be exclusive in store and online.
The Luella’s Collection of Wedding Dresses has been designed in partnership with British Wedding Dress Designer Charlotte Casadejus.
Charlotte was chosen because of her natural sense of style, her ability to create beautiful silhouettes that are both sexy and easy to wear, her creative ability to produce something that is extraordinary in design and her fastidious attention to detail.
Having spent many years living in France, Charlotte is also very familiar with the principals of haute couture and has a real passion for exquisite fabrics.
Charlotte worked seamlessly along side the Luella’s own design team resulting in a unique collection of extremely wearable and sophisticated dresses and a refreshing new approach to bridal design.
The collection can be described as Modern Bohemian with a British Victoriana influence and has been inspired by the feminine and floaty shapes of bohemianism mixed with the glamorous Biba style of the late 70’s.
The dresses are a combination of long, loose flowing skirts, intricate looped chain and fringe detailing and beaded floral motifs indicative of bohemian style fashion and the intricate laces, long sleeved and high necked frocks of the Victorian era.
The collection consists of seven unique styles in a mixture of warm Mediterranean colours and further variations of each style have been created with the use of different beading and detachable elements.
The team have also produced a complimentary set of accessories, including a variety of belts designed to work with several of the dresses, and a stunning hand beaded cape.
Since the original Bohemians were from central Europe it seemed like a natural choice to shoot the collection somewhere in Europe, and when trying to locate a photographer, the Luella’s team discovered Ashlee Taylor from Taylor Barnes Photography.
Ashlee lived and worked in Spain which meant that she was very knowledgeable about which locations would be suitable for the shoot and was extremely comfortable working with the variances in the Spanish light and scenery.
Her fine art style of photography was also the perfect compliment to Luella’s own romantic, understated bridal style.
The shoot took place in the beautiful region of Aragon and was specifically chosen because of the warm colour pallet of pinks and gold tones, reflecting the collection of dresses own soft selection of nude and metallic hues.
Using local models and a local hair and make up artist also meant that the shoot had a distinctly European feel.
The collection took over 8 months to make from the initial design concept to completion.
Part of the reason for this was that the team decided to use some intricate design techniques, including hand painting gold leaf on to the fabric, the inclusion of a hand pleated gown, producing a unique cornelli lace and a number of intricate hand beaded details.
All of the wedding dresses are made in the UK and as such, can be made with extremely short lead times.
The collection has also been specifically designed to be as versatile as possible with the option to have the dresses made in other colours, with variations to the original styles.
Some of the designs will also be available in larger sizes.
Thank you so much to Luellas for sharing an insight into their Brand and their stunning Wedding Dresses.
The imagery is just dreamy, and the look beautfully feminine and whilst taking vintage inspiration there is a chic modernity about the gowns.
To Contact Luellas and find out more about the Collection..
Phone: 020 8879 7744
All images credited to Ashlee Taylor of Taylor Barnes Photography