Why I won’t stick myself in a Box – Finding my own Niche

Its a question I constantly get asked, what do you think is your Niche? Well, my answer is simple, I won’t stick myself in a box. The Market / Industry is constantly at you to have that one set thing, that having that set niche increases your chances of Business survival… well hello, I’m still here! In a world that thinks you need that one special thing to set you apart, to make you different from your competitors, well here it is…I am all encompassing…broad minded…generalistic, whatever you want to call it! Sometimes, its OK for everything not to be so clearly defined, its OK to be allowed to have...